Dark social is where buying decisions happen, my friends.

Dark social is where buying decisions happen, my friends.

Slack DMs, private group chats, texts between coworkers, internal Notion docs with links, etc etc.

None of this shows up in your attribution dashboard.

Not super easy to track, but you can:

→ Add "how did you hear about us?" as a required field on every form → Track direct traffic spikes after organic content drops → Ask new customers in onboarding calls what influenced them