if your "marketing engineer" doesn't know what to build first

if your "marketing engineer" doesn't know what to build first

please for the love of god fire them because they're fleecing you

or send them this so I don't have an aneurysm

everything below is just agents, agents are just code with a thinking loop, connected to a live data stream they are making decisions on

to do everything below you need to give you coding agent access to the following:

- Data pipeline - Data warehouse - Cloud Server - Media Storage (Images, Videos) - Databases for agents (Postgres databases) - Recurring tasks (Cron jobs) - Application Authentication - Sharable Links - Git origin for multiplayer access - API gateway (Nano banana, Apollo IO, Seed dance, Apify etc)

paid ads

google ads

find bottom of funnel keywords related to the product using data for SEO API and a coding agent then build a campaign that's optimizing for a conversion action as deep as you can go within the funnel structure your campaign with as many ad sets as you can ad sets are keyword families the keywords the ads and landing pages all align negative match any keywords that you show up for that don't produce results or don't have a search intent that's related to the product use an LLM to judge search intent

facebook ads

Figure out the desired outcomes of your target customer by scraping social media Then build ads around these desired outcomes present your products as the ads Make statics and UGC, they both work And then structure the campaign like this one Advantage+ campaign, broad, CBO, optimize for the deepest event that gets ~50/week, and spend all your time making more creative

linkedin ads

scrape linkedIn creators content within your category and remix their content into your own then publish that content and if the content already went viral, your remix version will also go viral then use that post to do a thought leadership ad have a call to action within the thought leadership ad to go and sign up for the thing and anybody who engages with the thought leadership ads, we're going to save those for cold outbound below and optimize for conversion action as deep within the funnel as you can go

SEO

traditional SEO

find bottom of funnel keywords that are related to the brand X vs Y, X alternative, X review, how to X that you integrate with then research what is ranking on page one for those keywords extract that right in article that's based on this put your own spin on it by providing a transcript of your unique point of view publish this article, refresh this article monthly

AI search

I have something to tell you AI search is just SEO, but the best content for this is best X for Y AI search sources, the results from page 1 through 3, you need to show up there how do you show up there by doing traditional SEO

Link building

traditional SEO needs link and if AI searches is just traditional SEO it needs links How do you build links? Find a piece of content that a lot of people are linking to. Then write your better version of this, then cold outbound to people that link to that old content that is stale. And say, "Hey, I wrote a better piece of content than the one that you're already linking to on this page here." Can I get this link pasted because it's a better piece of content? And a certain percentage of them will update

Cold Outbound

cold email

For cold email you need to extract engagers from social posts on LinkedIn people who have engaged with content that would want to buy your product then do a waterfall enrichment through multiple data providers typically three to five you're gonna find emails and you can do all this with Apify from a provider called App Maestro and the waterfall enrichment through something like Git leads to find email to Apollo validate the emails with million verifier add them to instantly for the inboxes use something like hyper tide I owe you can send 10,000 cold emails for about a hundred dollars a month